For every dentist in Canada, there are 1,622 people. The ideal dentist-to-population ratio immediately comes to mind when choosing a location for your initial dental office. A dental office needs 750 active patients to maintain a 32-hour workweek. In Santa Barbara, California, the population ratio of dentists is 323 people to every dentist.
So, even if a dentist had ALL of their “323 patients”, they would still have only about half of the office. Whether you're starting your office from scratch or buying an existing office, you're thinking about how many dentists there are already in the area that will serve your target population. Do an individual Google search for all dentists who are close to the potential location (within 2 to 3 miles) and check their website (if they have one). Compare this to a dental office in almost any rural or suburban office in the Midwest (and other select areas of the country), where the ideal proportion of the population of dentists can be up to one dentist for every 6,000 people.
I was surprised to discover that of the 71 dentists within a 3-mile radius, less than HALF had websites.